Addis Ababa, Ethiopia Est. 2020

Rylo Agency. Growth you can
actually measure.

4.975 Google reviews
> Senior team, no lock-in. Available for: Web SEO Paid Brand AI
Why LT

Agency-grade work, without agency-grade overheads.

Our team is in Addis Ababa. That means our cost base is a fraction of a London or New York agency's — and we pass that on rather than pocketing the difference.

The same senior people do the work, to the same standard, with the same reporting. You just keep more of your budget for the media spend that actually buys customers. We work in English and Amharic, across Ethiopian and international time zones.

01Services

Everything that moves the number.

01

Web Development

Marketing sites in Next.js, Webflow, WordPress or Shopify — under two seconds, editable by your team.

02

Custom Software

CRM, ERP, internal tools, portals and mobile apps built to your process rather than around someone else's.

03

SEO

Technical foundations, architecture and content built around what your buyers actually search for.

04

AEO & GEO

Answer engines, voice results, and getting cited by ChatGPT, Perplexity and Google AI Overviews.

05

Paid Media

Google, Meta, Instagram, TikTok, LinkedIn and YouTube — the right platform researched before any spend.

06

Social Media

We film, edit, post and answer your comments. Full management, not a scheduling tool.

07

Brand & Consulting

Business advice with numbers attached, brand, design and messaging that matches your prices.

08

Business Listings

Google Business Profile, Yelp, Apple and Bing — claimed, correct and consistent everywhere.

09

AI Agents & Bots

Custom agents, site and DM chatbots, and voice agents that answer calls, qualify and book.

10

AI UGC & Creative

Avatar-led UGC-style video for Meta, TikTok and YouTube — labelled as AI, always.

11

Workflow Automation

CRM, forms, calendars and follow-up joined up, so leads are chased for weeks without anyone remembering to.

12

Analytics

Measurement that reconciles, market and channel research, and options with real numbers attached.

02Process

A process without the mystery.

01

Audit

We pull your analytics, ad accounts and site performance apart and show you where money is leaking. You get the findings whether or not you hire us.

02

Strategy

One page: the channels we would run, the budget split, the targets, and the date each becomes measurable. No 60-slide deck.

03

Build

Site, tracking and campaigns go live in stages so results start compounding before the whole thing is finished.

04

Scale

Weekly optimisation, monthly reporting in plain language, and a standing invitation to cancel if the numbers stop working.

03Selected work

Results, with the receipts.

ND

Healthcare · Web + SEO

Northline Dental

Rebuilt a five-second WordPress site and restructured every location page around real patient search intent.

  • +212% organic
  • 1.4s load
KC

E-commerce · Paid + CRO

Kaya Coffee Roasters

Rebuilt the subscription funnel and added server-side tracking, then scaled spend once the data could be trusted.

  • 4.1x ROAS
  • -34% CAC
VF

Fitness · Brand + Social

Verge Fitness

New identity and a short-form video engine that filled three studio locations without discounting memberships.

  • +87% sign-ups
  • 6.2M views
04Showcase

Work in motion.

Animated wireframe of a website build
Website buildsWeb
Animated CRM board with cards advancing
Custom softwareSoftware
Animated search result climbing the rankings
Search rankingsSEO
Animated AI answer card citing a source
AI answersAEO / GEO
Animated ad auction bid bars
Ad campaignsPaid
Animated video frames scrolling past a play button
Short-form videoSocial
Animated brand marks locking together
Brand systemsBrand
Animated agent graph passing work between nodes
AI agentsAI
Animated AI avatar video frames
AI UGC adsUGC
Animated analytics chart drawing itself
Live dashboardsAnalytics
05Results

Across the book.

3.4xAverage ROAS
120+Projects shipped
98%Client retention
1.8sAvg load time
Northline DentalKaya CoffeeVerge FitnessBluepeak Legal Ridgeway HomesStudio NineOrbit LogisticsFernbrook Clinic
06Clients

What it is like to work with us.

They found £4,000 a month of wasted ad spend in the first week and told us before we had signed anything. That is the whole relationship in one story.
Sarah Mensah
Northline Dental
Our old agency sent a deck. LT sent a spreadsheet with numbers we could check ourselves. We have not looked elsewhere since.
Daniel Reyes
Kaya Coffee
The site is quick, we can edit it ourselves, and the bookings have not stopped. It has paid for itself several times over.
Amara Okafor
Verge Fitness
07Questions

Answers before you ask.

Websites start at $2,500 and marketing retainers at $1,500 a month. The honest answer is that it depends on scope — the audit call gives you a fixed number before you commit to anything.

Paid media can move within two weeks. SEO realistically takes three to six months to compound. Anyone promising first-page rankings in 30 days is selling you something.

Always, and from day one. Accounts are created under your business, code is handed over in your repository, and if you leave, everything stays with you.

No. Retainers run month-to-month with 30 days notice. We would rather keep you because the numbers work than because a contract says you have to stay.

Most of our clients are owner-operated businesses between two and fifty staff. If your budget is genuinely too small to work, we will tell you on the first call rather than take it anyway.

Next step

Let's find out what is actually working.

A free 30-minute audit of your site, search presence and ad spend. You keep the findings either way.

Book your free audit