01Profile

The business, in brief.

4.975 Google reviews
Registered name
Rylo Agency
Trading as
Rylo Agency
Founded
2020
Team size
3 people
Based in
Addis Ababa, Ethiopia
Service area
Ethiopia, East Africa & worldwide
Hours
Mon–Fri, 9am–6pm EAT (GMT+3)
02Story

Why we started.

We spent years inside larger agencies watching the same pattern: a senior team wins the account, a junior team runs it, and the client finds out six months later when the numbers have not moved.

So we built the opposite. A deliberately small studio where the strategist who audits your account is the one optimising it in month seven.

We cap how many clients we take on, which occasionally means a wait — and always means you are not one of forty logos on a project manager's spreadsheet.

The rest follows from that. Prices published. Accounts in your name. Reports written in sentences rather than jargon. And a month-to-month agreement, because keeping clients by contract is not the same as keeping them by results.

03How we work

Six things we hold to.

01

Numbers over adjectives

Every claim we make about your account should be checkable in a dashboard you control. If it cannot be measured, we will not pretend it can.

02

You own everything

Accounts, code, domains, creative files. Set up in your name from day one, and yours entirely if you leave.

03

Bad news travels fast

If a campaign is failing or a deadline is slipping, you hear it that week — not in the monthly report where it is easier to bury.

04

Speed is a feature

A site that loads slowly loses money quietly. We treat performance as part of the build, not a paid extra.

05

No lock-in

Month-to-month with 30 days notice. We would rather earn the renewal than enforce it.

06

We say no

If your budget is too small to work, or the channel you want is wrong for your business, we will tell you rather than take the money.

04Team

The people who do the work.

Leul Teferra
Founder & Strategy

Runs the audits and owns the strategy on every account. Twelve years across search, paid and analytics.

Kira
Web Development

Builds everything you see — sites, custom software and the integrations behind them. Cares more about Core Web Vitals than is strictly healthy.

Abraham
Brand & Design

Identity, design systems and the landing pages that paid media depends on.

05Milestones

How we got here.

2021

Founded

Started with one client, one laptop and a strong opinion about how agencies should report.

2023

Team of four

Added dedicated development and design so we could own the whole funnel rather than hand pieces off.

2025

100 projects

Crossed a hundred shipped projects and moved to published pricing for every service.

2026

Today

A capped book of retained clients, month-to-month, across healthcare, retail, legal and property.

06Tooling

What we build and measure with.

  • Next.js
  • Astro
  • Webflow
  • WordPress
  • Shopify
  • Figma
  • GA4
  • Google Tag Manager
  • Looker Studio
  • Google Ads
  • Meta Ads
  • Ahrefs
  • Screaming Frog
  • Hotjar
  • Klaviyo
  • Vercel
Next step

Talk to the person who will do the work.

No sales team, no discovery funnel. One call, straight to strategy.

Book a free call