Northline Dental
A five-second WordPress site rebuilt from scratch, with every location page restructured around what patients actually search for.
- +212% organic
- 1.4s load
Every case below states what we changed and what happened next. Where a result was partly seasonal or paid-driven, we say so.
A five-second WordPress site rebuilt from scratch, with every location page restructured around what patients actually search for.
Rebuilt the subscription funnel and added server-side tracking, then scaled spend only once the data could be trusted.
A new identity and a short-form video engine that filled three studio locations without discounting memberships.
Consolidated four thin practice-area pages into genuinely useful guides, then fixed an indexation problem hiding half the site.
Identity refresh and a development site where buyers can filter plots and book viewings without phoning the office.
Cut wasted spend on unqualified search terms and rebuilt the quote flow, so the same budget produced better leads.
Northline came to us with three clinics, a site that took over five seconds to load on mobile, and location pages that were near-identical copies of each other. Patients were finding them on Google, then leaving before the booking form appeared.
We rebuilt the site, gave each clinic a genuinely distinct page written around local search intent, and rewired the booking flow to work in three taps. Google Business Profiles were cleaned up and a review request added to the post-appointment email.
Organic traffic grew steadily over six months. Roughly a fifth of the lift came from a seasonal January surge Northline sees every year — the rest held after it passed.
Book a free audit and we will show you, specifically, what we would change first.